Matchbox Studio was tasked with rebranding the Fort Worth Opera. Part of the rebrand involved creating a new web user experience. The old website was outdated, difficult to manage, and poorly organized.
Just like the concept of the new brand, the website needed to be simple, accessible, and focused on the real star, the opera season. Bold typography, messaging, and design elements accentuate the brand while letting the flavor of the season shine through.
Bringing opera into the 21st century.
Video integration, parallax transitions, and a modern interface shed a new light on the opera experience and captures the innovation of the Fort Worth Opera.