BrainDead Brewing came to Matchbox looking for a full brand for their new brewpub in Dallas’ Deep Ellum neighborhood. There wasn’t a lot of backstory to how they ended up with their name, so part of the challenge was creating a story that tied in with their name and set the foundation of the brand.
Quirky, irreverent illustrations, a high contrast color palette, and utilitarian design elements became the personality of the brand. BrainDead Brewing is not your typical brewpub. It’s a little offbeat and so is the brand. In addition to the brand identity collateral, I co-designed the menu system with Zach Hale and designed and developed a fully responsive website.
A fully responsive user interface.
The responsive website is fully integrated with WordPress to give the client the ability to update photography, events, new menu items etc. quickly and easily.